The Electoral College has played an important role in presidential politics since our nation s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won and lost.
Shaw s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to windecisive electoral votesby targeting specific states and media markets....