This volume brings together diverse and divergent essays on communication as viewed by outstanding scholars in various disciplines. The authors review the mainstream of each approach to communication, sketch the dimensions of that concern, and discuss the problems and potential for future progress.

Contents: Lee Thayer, -Communication: Sine Qua Non of the Behavioral Sciences-; Hubert Frings, -Zoology-; Alfred G. Smith, -Anthropology-; Richard W. Budd, -General Semantics-; Brent D. Ruben, -General System Theory-; Joseph M.R. Del-gado, -Neurophysiology-; Herbert...

This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. Beyond Media broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture.

The book begins with a new preface examining the role of mass communication and related institutions in the...

This third volume of Information and Behavior shows broad continuities with previous volumes in this series, but it also represents an important evolution. In emphasizing theoretical advances in mediation, information, and communication processes, this volume has unifying themes at the cutting edge of communication research, linking communication with areas as far-ranging as cognitive psychology, intellectual history, social psychology, policy, and macroeconomics.

A sampling of the contents indicates both continuities and discontinuities of communication research embodied in...