Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development shows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products.
In this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product...
Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and se...
