From the traditional stereotyped viewpoint, femininity and technology clash. This negative association between women and technology is one of the features of the sex-typing of jobs. Men are seen as technically competent and creative; women are seen as incompetent, suited only to work with machines that have been made and maintained by men. Men identify themselves with technology, and technology is identified with masculinity. The relationship between technology, technological change and women's work is, however, very complex.