Explaining Mantras explores the intersection of poetry and magic in the mantras or verbal formulas of Hindu Tantra. The author reveals how mantras work in light of both the esoteric tradition of Tantra and a general semiotic theory of ritual. Mantras mimic the act of sexual reproduction and the cosmic cycle of creation and destruction. A mantra that imitates creation is believed to be more creative and effective in producing a real-world result. Drawing from linguistics, semiotics, anthropology and philosophy, as well as the history of religions, the author argues that mantras and other...