Media coverage has highlighted controversies involving the European Community regulations in matters related to food law: the fat content in British ice-cream, the purity of beer in Germany, or the export of French liquor. The establishment of a single European market is set to overhaul trading standards and regulations yet further. The food and drink sector faces a major challenge in adapting to this new market, standing up to competition and exploiting new opportunities. Those involved in the business, as well as those public officials concerned with maintaining standards, are presented...