Rhetoric is a natural choice for UX work.”

—Jakob Nielsen, Nielsen Norman Group, author of Designing Web Usability: The Practice of Simplicity

“I really like the definition of experience architecture. As Potts and Salvo write in their introduction, ‘experience architecture requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.’”

—Donald Norman, Nielsen Norman Group, author of The Design of Everyday Things

Rhetoric and Experience...