The father of "open innovation" is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating...
The father of "open innovation" is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new p...
Il primo libro di Henry Chesbrough, Open Innovation, era riuscito a definire un nuovo paradigma per il management del 21 secolo; con Open Services Innovation, che appare ora tradotto in italiano, l autore ci spiega come l Innovazione Aperta, associata a una rivalutazione del ruolo dei servizi, puo portare le imprese a scoprire nuove opportunita in un economia sempre piu dominata dal terziario.
Chesbrough illustra come le aziende in tanti settori diversi possono differenziarsi e innovare passando da una visione basata sul prodotto a un concetto di business orientato al...
Il primo libro di Henry Chesbrough, Open Innovation, era riuscito a definire un nuovo paradigma per il management del 21 secolo; con Open...
