Why did affirmative action programs implemented during the sixties and seventies suffer vicious assaults in the nineties? How were culturally resonant appeals to individualism and colorblindness turned around during the nineties to epitomize a "toxic system of quotas, preference, and set-asides"?In The Racial Order of Things, Roopali Mukherjee analyzes reversals and reinterpretations that mark the turn from the civil rights era of the sixties to the post-soul decade of the nineties. She begins by surveying a series of intractable disagreements over race- and gender-based social justice that...

Why did affirmative action programs implemented during the sixties and seventies suffer vicious assaults in the nineties? How were culturally resonant appeals to individualism and colorblindness turned around during the nineties to epitomize a "toxic system of quotas, preference, and set-asides"?In The Racial Order of Things, Roopali Mukherjee analyzes reversals and reinterpretations that mark the turn from the civil rights era of the sixties to the post-soul decade of the nineties. She begins by surveying a series of intractable disagreements over race- and gender-based social justice that...

Buying (RED) products--from Gap T-shirts to Apple--to fight AIDS. Drinking a -Caring Cup- of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something.

Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of -commodity activism.- Drawing from television, film, consumer...