A thrilling piece of undiscovered history, this is the true account of a young Jewish woman who survived World War II in Berlin. In 1942, Marie Jalowicz, a twenty-year-old Jewish Berliner, made the extraordinary decision to do everything in her power to avoid the concentration camps. She removed her yellow star, took on an assumed identity, and disappeared into the city. In the years that followed, Marie took shelter wherever it was offered, living with the strangest of bedfellows, from circus performers and committed communists to convinced Nazis. As Marie quickly...
A thrilling piece of undiscovered history, this is the true account of a young Jewish woman who survived World War II in Berlin.
The world s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day...
The world s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and...
Dieses Buch bietet ein umfassendes Verstandnis von Pricing. Preismanagement wird dabei als Prozess verstanden, der in den vier Phasen Strategie, Analyse, Entscheidung und Umsetzung ablauft. In separaten Kapiteln wird auf branchenspezifische Besonderheiten des Preismanagements bei Konsum- und Industriegutern, Dienstleistungen und im Handel eingegangen. Die 4. Auflage des Klassikers "Preismanagement" wurde vollstandig neu uberarbeitet und durchdringt das Thema auf aktuelle, kompakte und ubersichtliche Weise. Praxisbeispiele aus den verschiedensten Branchen illustrieren das Vorgehen in allen...
Dieses Buch bietet ein umfassendes Verstandnis von Pricing. Preismanagement wird dabei als Prozess verstanden, der in den vier Phasen Strategie, An...
We are struggling through a worldwide economic and financial crisis. No company can afford to take a wait-and-see attitude. In this book, international strategy guru Hermann Simon offers 33 practical actions that any company can take immediately.
We are struggling through a worldwide economic and financial crisis. No company can afford to take a wait-and-see attitude. In this book, internationa...
Is unabated inflation the new normal? Inflation is back and here to stay. For companies, this means that the world in which they do business has fundamentally changed. This book examines inflation from multiple perspectives and offers actions and strategies for companies to cope with and manage it to ensure their survival. For businesses and consumers, it is not a question of eliminating inflation, but how to cope with it in order to suffer as little damage as possible. This includes not just price management, but also sales, finance, purchasing, cost management along with digitalization and...
Is unabated inflation the new normal? Inflation is back and here to stay. For companies, this means that the world in which they do business has funda...
