'Stakeholder Management' is a widely used, yet not fully understand description for analysing, assessing and taking action with different groups that have an interest in what you do. This work is designed as a practical 'coffee time read'. Based on the authors many years experience of on-going selling, coaching and tutoring on this subject, the principles are examined in a step-by-step approach. Table of Contents: 1. What is a Stakeholder?, 2. Why bother about Stakeholders?, 3. Identifying your Stakeholders, 4. Anticipating your Stakeholders likely needs, 5. Contacting Stakeholders, 6. At the...