Where Did They Go? A Business's understanding to why they lose business. Also known as" Why Our Customers Quit?" If you are a business owner, and want to know how to keep that great customers coming back, or your trying to get more people to come in and remain loyal customers you need to read: Why Our Customers Quit? It may be the little things that you don't see, or maybe you're not looking, but every day another one gets away. We need to keep them all. If lose them to the competition we lose and they win!