Global economic integration has changed business conditions significantly. Corporations operating internationally and establishing foreign subsidiaries are facing the obligation as well as the challenge to profit from cross-border interaction. However, potential synergetic benefits provided by the international environment are accompanied by even more demanding challenges. This study elaborates to which extend German small and medium-sized manufacturing businesses could benefit from the implementation of a strategic cross-border synergy management. The study is based on a single case study...
Global economic integration has changed business conditions significantly. Corporations operating internationally and establishing foreign subsidiarie...
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, South Bank University London (International Business), language: English, abstract: Global economic integration has changed business conditions significantly. Due to their limited financial and human resources it was initially difficult for German small and medium-sized businesses to internationalize. Nowadays, this business segment is heavily approaching foreign markets. Export is still the dominating internationalization mode, however it is supplemented by the...
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, South Bank University Lo...