All traits were not created equal. -WORCHEL AND COOPER (1983, p. 180) This book reports the findings from extensive cross-cultural studies of the relative importance ofdifferent psychological traits in 20 countries and the relative favorability of these traits in a subset of 10 countries. While the work is devoted primarily to professionals and advanced students in the social sciences, the relatively nontechnical style - ployed should make the book comprehensible to anyone with a general grasp of the concepts and strategies ofempirical behavioral science. The project grew out of discussions...

All traits were not created equal. -WORCHEL AND COOPER (1983, p. 180) This book reports the findings from extensive cross-cultural studies of the relative importance ofdifferent psychological traits in 20 countries and the relative favorability of these traits in a subset of 10 countries. While the work is devoted primarily to professionals and advanced students in the social sciences, the relatively nontechnical style - ployed should make the book comprehensible to anyone with a general grasp of the concepts and strategies ofempirical behavioral science. The project grew out of discussions...