The Social and Cultural Construction of Risk: Issues, Methods, and Case Studies Vincent T. Covello and Branden B. Johnson Risks to health, safety, and the environment abound in the world and people cope as best they can. But before action can be taken to control, reduce, or eliminate these risks, decisions must be made about which risks are important and which risks can safely be ignored. The challenge for decision makers is that consensus on these matters is often lacking. Risks believed by some individuals and groups to be tolerable or accept able - such as the risks of nuclear power or...