1. INTRODUCTION This book describes a new interdisciplinary theory for explaining cultural change. In contrast to traditional evolutionist theories, the present theory stresses the fact that a culture can evolve in different directions depending on its life conditions. Cultural selection theory explains why certain cultures or cultural ele ments spread, possibly at the expense of other cultures or cultural elements which then disappear. Cultural elements include social structure, traditions, religion, rituals, art, norms, morals, ideologies, ideas, inventions, knowledge, technology, etc. This...

1. INTRODUCTION This book describes a new interdisciplinary theory for explaining cultural change. In contrast to traditional evolutionist theories, the present theory stresses the fact that a culture can evolve in different directions depending on its life conditions. Cultural selection theory explains why certain cultures or cultural ele ments spread, possibly at the expense of other cultures or cultural elements which then disappear. Cultural elements include social structure, traditions, religion, rituals, art, norms, morals, ideologies, ideas, inventions, knowledge, technology, etc. This...