View the author's companion website for more information and extra materials Whether they have full governance powers or are just there in an advisory capacity, trustees on library boards need to understand the complex issues that affect a library's ability to provide its community with materials and services that support lifelong learning, jobs, and quality of life. Authors Ellen G. Miller and Patricia H. Fisher have created a strategic guide that will help library board leaders handle important issues such as managing risk; local values and first amendment rights; leadership capable of...

Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results