Designing products and product families so they may be customized for the global marketplace and achieving these goals in abbreviated time period, while maintaining production efficiencies are the keys to successful manufacturing operations. The research on these areas has matured rapidly over the last decade.

Today's highly competitive and volatile marketplace is reshaping the way many companies do business as rapid innovation and mass customization offer a new form of competitive advantage. In response, companies like Sony, Black and Decker, and Kodak have successfully...

Designing products and product families so they may be customized for the global marketplace and achieving these goals in abbreviated time period, while maintaining production efficiencies are the keys to successful manufacturing operations. The research on these areas has matured rapidly over the last decade.

Today's highly competitive and volatile marketplace is reshaping the way many companies do business as rapid innovation and mass customization offer a new form of competitive advantage. In response, companies like Sony, Black and Decker, and Kodak have successfully...