At the turn of the 21st century, the most valuable commodity in society is knowledge, particularly new knowledge that may give a culture, a company, or a laboratory an adaptive advantage. Knowledge about the cognitive processes that lead to discovery and invention can enhance the probability of making valuable new discoveries and inventions. Such knowledge needs to be made widely available to ensure that no particular interest group 'corners the market' on techno-scientific creativity. It would also facilitate the development of business strategies and social policies based on a genuine...