Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Lands End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of...
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance ...
A growing heterogeneity of demand, the advent of 'long tail markets', exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia...
A growing heterogeneity of demand, the advent of 'long tail markets', exploding product complexities, and the rise of creative consumers are challengi...
Frank Thomas Piller analysiert die Moglichkeiten und Herausforderungen von Mass Customization aus wettbewerbs- und produktionswirtschaftlicher Sicht.
Frank Thomas Piller analysiert die Moglichkeiten und Herausforderungen von Mass Customization aus wettbewerbs- und produktionswirtschaftlicher Sicht. ...
Challenged by the recent economic crisis, the building and construction industry is currently seeking new orientation and strategies. Here mass customisation is uncovered as a key strategy in helping to meet this challenge. The term mass customisation denotes an offering that meets the demands of each individual customer, whilst still being produced with mass production efficiency. Today mass customisation is emerging from a pilot stage into a scalable and sustainable strategy...The first dedicated publication of its kind, this book provides a forum for the concept within an applied and...
Challenged by the recent economic crisis, the building and construction industry is currently seeking new orientation and strategies. Here mass custom...
This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on "managing complexity." MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles....
This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringi...
