Strategic planning is a tool and a process that provides information and helps in the decision making process.
The strategic planning process is fairly simple and straightforward. The difficult part is that strategic planning is extremely subjective. Understanding the terms and having a good grasp of what they represent is critical. In order to generate a good strategic plan and the associated work products, it is not sufficient to know the textbook definition of the terms. It is vital to understand the underlying purpose and intent of the work product represented by each term.
There...