The Long-Hidden Truth About The New-Car Business In the mid-1990s, in response to the sudden easy access to dealer invoice prices when the Internet arrived, the auto industry launched a secret program to "redesign" the automaker-dealer financial relationship from the ground up, a process that has continued ever since. This game-changing fact was deeply buried until 2012, when James Bragg, the country's leading automotive consumer advocate/activist, "cracked the code" and unearthed the truth. He describes that discovery process and shows how the total reconstruction of the invoice-retail price...