The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo Corky Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals,...