Each year marketing teams are asked to produce more content than the previous year while reaching an audience that is always changing. To accomplish these requests, we need a new set of tools for managing the way we produce content. These tools should allow our team to monitor our strategy, organize the development of our content, and provide the internal metrics we need to show our executive teams the cost associated with developing meaningful content. We need to be more agile. For nearly 15 years, Jeff Julian has used Agile processes to manage hundreds of software projects. These projects...
Each year marketing teams are asked to produce more content than the previous year while reaching an audience that is always changing. To accomplish t...
