The Arabic-speaking world is growing in political and economic power, but for nonnative speakers, using Arabic script in graphic design can be daunting. This visual resource book, written by a designer-typographer from the Middle East with extensive experience working for Western agencies and type foundries, considers the challenges and pitfalls of producing work for a Middle Eastern audience, from cultural misunderstandings to the finer points of font design. Using vibrantly illustrated case studies, from logotype conversions for European and Middle Eastern television networks to websites...