The objectives of this research were to evaluate the effectiveness of Consumer Confidence Reports (CCRs) and to better understand the effect of CCRs on water utility customers. The specific goals were (1) to evaluate whether and how CCRs influence consumer perceptions and (2) to determine what attributes of CCRs most influence consumers? perceptions. Following a review of what is currently known about public perceptions of drinking water safety, the effect of water utility communications on those perceptions, and the research methods used to make those assessments, the researchers used...