Der Bekanntheitsgrad des Begriffs "Virtuelles Unternehmen" ist rasant gestiegen, doch ist das Verstandnis dieser Organisationsform nach wie vor unterentwickelt. Mit VirtuellenUnternehmen zum Erfolg leistet hier einen wertvollen Beitrag: Das Buch schliesst Wissenslucken und schlagt zugleich eine Brucke zwischen Wissenschaft und Praxis. Das Buch bietet unter anderem - einen praxisnahen, schnellen und zuverlassigen "Quick-Check fur Manager, - aus Fallstudien und zahlreichen Praxisinterviews abgeleitete Erfolgsfaktoren und -voraussetzungen Virtueller Unternehmen, sieben...
Der Bekanntheitsgrad des Begriffs "Virtuelles Unternehmen" ist rasant gestiegen, doch ist das Verstandnis dieser Organisationsform nach wie vor untere...
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strat...
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strat...
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They pr...
