As a psychologist by education, my interest is in how people solve problems. At the Economic Institute of Leyden Universi ty, I learned that economists study human behavior too, although their studies are limited to economic affairs. At the Institute of Scientific Research on Consumer Affairs became (SWOKA), I aware of the needs of consumer organizations and the government for consumer research to base their policy on. At Erasmus University Rotterdam, I got the opportunity to integrate my interests and knowledge into this book. The first part of the book attempts to integrate psychological...
As a psychologist by education, my interest is in how people solve problems. At the Economic Institute of Leyden Universi ty, I learned that economist...
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.
The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior,...
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administra...
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.
The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior,...
Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administra...
As a psychologist by education, my interest is in how people solve problems. At the Economic Institute of Leyden Universi ty, I learned that economists study human behavior too, although their studies are limited to economic affairs. At the Institute of Scientific Research on Consumer Affairs became (SWOKA), I aware of the needs of consumer organizations and the government for consumer research to base their policy on. At Erasmus University Rotterdam, I got the opportunity to integrate my interests and knowledge into this book. The first part of the book attempts to integrate psychological...
As a psychologist by education, my interest is in how people solve problems. At the Economic Institute of Leyden Universi ty, I learned that economist...
