For more than half of the 20* century, psychologists sought to locate the causes of behaviour in individuals and tended to neglect the possibility of locating the psy chological in the social. In the late 1960s, a reaction to that neglect brought about a "crisis" in social psychology. This "crisis" did not affect all social psychologists; some remained seemingly oblivious to its presence; others dismissed its signifi cance and continued much as before. But, in certain quarters, the psychological was re-conceptualised as the social, and the social was taken to be sui generis. Moreover, the...

For more than half of the 20* century, psychologists sought to locate the causes of behaviour in individuals and tended to neglect the possibility of locating the psy- chological in the social. In the late 1960s, a reaction to that neglect brought about a "crisis" in social psychology. This "crisis" did not affect all social psychologists; some remained seemingly oblivious to its presence; others dismissed its signifi- cance and continued much as before. But, in certain quarters, the psychological was re-conceptualised as the social, and the social was taken to be sui generis. Moreover, the...