The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and...
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption pat...
A day before she is about to complete an investigative assignment in India, Sara Hartsfield, an investigative journalist for NCN, is invited by a stranger to witness an extraordinary event, described by him as a history-making event. The event turns out to be the destruction of Babri Masjid, a historic mosque at the core of religious conflict in India. In the midst of extreme violence and exploding bombs, Sara faces death and comes into possession of an ancient document. Driven by the curiosity of an investigative journalist, Sara attempts to unearth the secrets hidden in the document. She is...
A day before she is about to complete an investigative assignment in India, Sara Hartsfield, an investigative journalist for NCN, is invited by a stra...
