"In this unique book, management science lifts its view to take in the broader horizons of strategy. the result is a frame work for strategy development, and a range of methods and models to make it operational." - Professor Jonathan Rosenhead, London School of Economics
"This book will be invaluable for both strategists who need practical tools and for management scientists who are interested in strategic decisions."- John Mingers, Professor of Operational research and Systems, Kent Business School, University of Kent, UK
"The authors see strategy formulation and...
"In this unique book, management science lifts its view to take in the broader horizons of strategy. the result is a frame work for strategy developme...
Based on research published in the fields of strategic management, systems dynamics and forecasting, this text offers a conceptual model of the strategic development process. It includes the research of writers such as Paul Schoemaker on scenario planning and Kim Warren on cognitive mapping, plus writings from contributors including Michael Porter.
Based on research published in the fields of strategic management, systems dynamics and forecasting, this text offers a conceptual model of the strate...
