A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing...
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few r...
Born on the wrong side of the track I managed through fate and perseverance to step over to the other side. In doing so, my life took many twists and turns both vocationally and geographically. From steward on a train, to presenting papers at international conferences on six continents; it has been a long and interesting journey.
This path enabled me to achieve undreamed of heights. I became a graduate of the Military Academy, fighter pilot consultant, and professor.
I interacted with many people in my life, some interaction was good some was bad, but from each interaction one learns...
Born on the wrong side of the track I managed through fate and perseverance to step over to the other side. In doing so, my life took many twists and ...
Shadows on the Rock, written after Willa Cather discovered Quebec City during an unplanned stay in 1928, is the second of her "Catholic" historical novels and reflects her fascination with finding a little piece of France in eastern Canada. Set in the late seventeenth century, the novel centers on the activities of the widowed apothecary Euclide Auclair and his young daughter, Cecile. To Auclair's house and shop come trappers, missionaries, craftsmen, the indigent-those seeking cures, a taste of France, or liberation from the corruptions caused there by the excesses of the French court. Set...
Shadows on the Rock, written after Willa Cather discovered Quebec City during an unplanned stay in 1928, is the second of her "Catholic" historical no...
Every interaction with a young person who is struggling is an opportunity for change. This highly practical guide helps school practitioners find effective solutions to academic and behavioral problems through brief counseling. It shows how to build on the ideas and resources that students, parents, and teachers bring to the intervention process, within an innovative, research-supported, time-limited framework. Extensive case material illustrates the authors' creative approach to building solutions and "busting problems" by putting clients in the driver's seat. Filled with real-world...
Every interaction with a young person who is struggling is an opportunity for change. This highly practical guide helps school practitioners find e...
This practical guide provides strategies for resolving academic and behavioural difficulties by enlisting the strengths and resources of students, parents, and teachers. Extensive new case material illustrates the authors' creative approach to building solutions and 'busting problems' by putting clients in the driver's seat.
This practical guide provides strategies for resolving academic and behavioural difficulties by enlisting the strengths and resources of students, par...
The latest hot camera is pretty irrelevant if one can't understand what's happening on screen. The key to any narrative is in the dialogue and voice over, but if this is unintelligible or difficult to hear, viewers will soon lose interest. With real world applications and a narrative to keep the reader's interest, Production Sound Mixing is the indispensable guide for film and video audio recording. Written by veteran sound mixer John J. Murphy, the book offers a step by step collaborative journey through the basic physics of sound, concluding with a practical guide of the latest...
The latest hot camera is pretty irrelevant if one can't understand what's happening on screen. The key to any narrative is in the dialogue and voic...
The latest hot camera is pretty irrelevant if one can't understand what's happening on screen. The key to any narrative is in the dialogue and voice over, but if this is unintelligible or difficult to hear, viewers will soon lose interest. With real world applications and a narrative to keep the reader's interest, Production Sound Mixing is the indispensable guide for film and video audio recording. Written by veteran sound mixer John J. Murphy, the book offers a step by step collaborative journey through the basic physics of sound, concluding with a practical guide of the latest...
The latest hot camera is pretty irrelevant if one can't understand what's happening on screen. The key to any narrative is in the dialogue and voic...
