Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.
Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from...
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short...
Annie Fellows Johnston Anne Johnston Etheldred B. Barry
During the early part of the twentieth century, The Little Colonel series was the most popular series for children. The first in the series of books about Lloyd Sherman, "The Little Colonel." First published in 1895, this often requested reprint is also memorable as the basis for the 1935 motion picture of the same title starring Shirley Temple and Lionel Barrymore.
During the early part of the twentieth century, The Little Colonel series was the most popular series for children. The first in the series of books a...
