Understanding your users' information needs is essential to providing effective services and building appropriate collections, but the challenge of conducting a research study may prove too intimidating. Here's a step-by-step guide specifically tailored for librarians and other information professionals to develop and execute an information needs analysis. Authors Calvert, Dorner, and Gorman show you how to plan and develop studies, gather and analyze information, and implement changes based on your findings. Filled with activities, illustrative examples, and helpful reading lists, librarians...