Beautifully illustrated and extensively researched, this is the most complete guide ever published on this popular area of Coke tray collecting. Classic trays from 1897 through the 1960s are here, as well as recent trays from the 1970s through 1999, many never before published. In addition to over 370 trays from the United States, there are over 80 Canadian trays, over 60 Mexican trays, and over 60 trays from Italy, Germany, and several other countries. Also, over 45 trays feature the wonderful Haddon Sundblom Santa Claus ads, shown with additional photos of the original magazine ads. In all,...