In this book, cognitive economics is understood either in a broad sense as the influence exerted by some achievements of cognitive science on economics, or in a more restricted sense as the study of mental and adaptation processes implemented by economic agents in their interactions. In response to some critics addressed to the rationality and equilibrium principles in classical economics, cognitive economics associates an epistemic program grounded on individual beliefs and reasoning and an evolutionist program concerned with learning processes in a social context. The book, which is the...