There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising....
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abi...
Osprey's survey of the Royal Naval Air Service pilot during World War I (1914-1918). In 1914 the Naval Wing of the Royal Flying Corps was subsumed into the Royal Naval Air Service (RNAS). With the bulk of the Royal Flying Corps engaged in France, the aircraft and seaplane pilots of the RNAS protected Britain from the deadly and terrifying Zeppelin menace. In 1915 the RNAS sent aircraft to support the operations in the Dardanelles, and also gave increasing support to the Royal Flying Corps units engaged on the Western Front, conducting reconnaissance, intelligence gathering and artillery...
Osprey's survey of the Royal Naval Air Service pilot during World War I (1914-1918). In 1914 the Naval Wing of the Royal Flying Corps was subsumed int...
