There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising....
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abi...
To celebrate the 50th anniversary of the NSRI, here is a collection of daring rescues filled with drama and danger. From burning ships to shark attacks, sinking trawlers to hallucinating fishermen, these are the stories of man's constant battle with some of the most dangerous waters on earth. But there is one story in particular that gave rise to the creation of the NSRI... On 12 April 1966, four fishing boats put out to sea from Stilbaai on South Africa's southern coast. Soon they were all pulling in fish as fast as they could bait their hooks, and the boats were settling lower in the...
To celebrate the 50th anniversary of the NSRI, here is a collection of daring rescues filled with drama and danger. From burning ships to shark att...
