Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research,...
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivat...
Scotland 2021 gathers some of the country's most insightful thinkers to ask: where are we going and what priorities should we set? Scotland is still experiencing deep post-EU referendum and post-independence referendum shifts in civil society, with a new political landscape emerging at Holyrood and beyond. Continuing austerity and the emergence of a precarious economy, the challenges of climate change and the insecurity of both the European and British Unions are huge factors influencing the next five years. Scotland 2021 offers immediate and agenda-setting responses to the May 2016...
Scotland 2021 gathers some of the country's most insightful thinkers to ask: where are we going and what priorities should we set? Scotland is stil...
