Preferences are assumed to play a crucial role in many phenomenas that are studied in learning psychology, social psychology, consumer science, emotion research, and clinical psychology. Given the pervasive impact that preferences have on behavior, it is important to know where these likes and dislikes come from. Although some preferences are genetically determined, most stem from learning that took place during the lifetime of the individual. This special issue focuses on one such type of learning: Associative learning of likes and dislikes (changes in liking that are due to the...