From henna tattoo kits available at your local mall to -faux Asian- fashions, housewares and fusion cuisine; from the new visibility of Asian film, music, video games and anime to the current popularity of martial arts motifs in hip hop, Asian influences have thoroughly saturated the U.S. cultural landscape and have now become an integral part of the vernacular of popular culture.

By tracing cross-cultural influences and global cultural trends, the essays in East Main Street bring Asian American studies, in all its interdisciplinary richness, to bear on a broad...

From henna tattoo kits available at your local mall to -faux Asian- fashions, housewares and fusion cuisine; from the new visibility of Asian film, music, video games and anime to the current popularity of martial arts motifs in hip hop, Asian influences have thoroughly saturated the U.S. cultural landscape and have now become an integral part of the vernacular of popular culture.

By tracing cross-cultural influences and global cultural trends, the essays in East Main Street bring Asian American studies, in all its interdisciplinary richness, to bear on a broad...

In this first book-length study of media images of multiracial Asian Americans, Leilani Nishime traces the codes that alternatively enable and prevent audiences from recognizing the multiracial status of Asian Americans. Nishime's perceptive readings of popular media--movies, television shows, magazine articles, and artwork--indicate how and why the viewing public often fails to identify multiracial Asian Americans. Using actor Keanu Reeves and the Matrix trilogy, golfer Tiger Woods as examples, Nishime suggests that this failure is tied to gender, sexuality, and post-racial politics. Also...

In this first book-length study of media images of multiracial Asian Americans, Leilani Nishime traces the codes that alternatively enable and prevent audiences from recognizing the multiracial status of Asian Americans. Nishime's perceptive readings of popular media--movies, television shows, magazine articles, and artwork--indicate how and why the viewing public often fails to identify multiracial Asian Americans. Using actor Keanu Reeves and the Matrix trilogy, golfer Tiger Woods as examples, Nishime suggests that this failure is tied to gender, sexuality, and post-racial politics. Also...

A toolkit for understanding how Asian Americans influence, consume and are reflected by mainstream media. Asian Americans have long been the subject and object of popular culture in the U.S. The rapid circulation of cultural flashpoints--such as the American obsession with K-pop sensations, Bollywood dance moves, and sriracha hot sauce--have opened up new ways of understanding how the categories of "Asian" and "Asian American" are counterbalanced within global popular culture. Located at the crossroads of these global and national expressions, Global Asian American...

A toolkit for understanding how Asian Americans influence, consume and are reflected by mainstream media. Asian Americans have long been the subject and object of popular culture in the U.S. The rapid circulation of cultural flashpoints--such as the American obsession with K-pop sensations, Bollywood dance moves, and sriracha hot sauce--have opened up new ways of understanding how the categories of "Asian" and "Asian American" are counterbalanced within global popular culture. Located at the crossroads of these global and national expressions, Global Asian American...