The quality management revolution has resulted in considerable trial and error as well as frustration. Here is a book that explores why many management trends don't translate into process improvement. It recommends establishing a condition of "rationality" as a guide and measure for all organizational and quality improvement efforts. Instead of imposing radical new "breakthroughs," Phoenix Without the Ashes: Achieving Organizational Excellence Through Common Sense Management suggests an approach that fits with the normal routines and operations of an organization in a way that makes...