Cats and marketing? Be serious. We are serious. Serious as a cat. Emotionally honest. The Avenger of the Gods. A work of genius. Love them or hate them, cats are epic. Some of history's great thinkers have said pithy things about them. Understand the genius of the cat, and you can start to understand the genius of your business. Yes, your business has genius. What most businesses are missing is an understanding of that genius-a genius that becomes manifest as brand. Understanding that genius and the resulting brand can change things. And that genius can be revealed by reflecting on the...