Even free-market societies are greatly influenced by government technology policies. In the introductory chapter of 17 addressing macro-marketing issues, Marshall (marketing, Alcorn State U., Mississippi) overviews the implications and a taxonomy of government technology programs. Other contributors present data and analysis to guide government pol
Even free-market societies are greatly influenced by government technology policies. In the introductory chapter of 17 addressing macro-marketing issu...
This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. It provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulations upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy.
This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. It provides an eas...