Stanley Presser Jennifer M. Rothgeb Mick P. Couper
The definitive resource for survey questionnaire testing and evaluation
Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods' reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning...
The definitive resource for survey questionnaire testing and evaluation
Over the past two decades, methods for the development, evaluation, and test...