The Executive's Guide to Fly Fishing is a concise and easy to read book for anyone who wants to begin fly fishing or has had trouble sticking with it. fly fishing as simple as it can be. For example, there is no shortage of knowledgeable, well meaning people who offer their advice and guidance, oftentimes resulting in information overload. ignore whatever they said. In fact, there are only 3 basic objectives to successful fly fishing: 1. interest in fly fishing, this book is a must.