Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost50 years "The Art of Perception" is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. He started the first...