Mills (hospitality and tourism management, Purdue University) and Law (hotel and tourism management, Hong Kong Polytechnic University) offer an analysis of the latest strategies involving Internet business applications for attracting online travel customers. General online buyer characteristics, the differences between online and offline consumer b

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, "How do I get people to visit my Web site?" "Is my Web site attracting the 'right' kind of e-consumers?" and "How do I turn browsers into buyers?" The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract--and...