In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community...
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers a...
Watch this show, buy this product, you can be a whole new you Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we know about the people who watch them? As it turns out, surprisingly little. The Makeover is the first book to consider the rapid rise of makeover shows from the perspectives of their viewers. Katherine Sender argues that this genre of reality television continues a long history of self-improvement, shaped through contemporary media, technological, and economic contexts. Most people think that reality television...
Watch this show, buy this product, you can be a whole new you Makeover television shows repeatedly promise self-renewal and the opportunity for reinv...
Watch this show, buy this product, you can be a whole new you Makeover television shows repeatedly promise self-renewal and the opportunity for reinvention, but what do we know about the people who watch them? As it turns out, surprisingly little. The Makeover is the first book to consider the rapid rise of makeover shows from the perspectives of their viewers. Katherine Sender argues that this genre of reality television continues a long history of self-improvement, shaped through contemporary media, technological, and economic contexts. Most people think that reality television...
Watch this show, buy this product, you can be a whole new you Makeover television shows repeatedly promise self-renewal and the opportunity for reinv...
Queer media studies has mostly focused on lesbian, gay, bisexual, transgender, and queer (LGBTQ) visibility, stereotypes, and positive images, but media technologies aren't just vehicles for representations, they also shape them. How can queer theory and queer methodologies complicate our understanding of communication technologies, their structures and uses, and the cultural and political implications of these? How can queer technologies inform debates about affect, temporality, and publics?
This book presents new scholarship that addresses queer media production and practices...
Queer media studies has mostly focused on lesbian, gay, bisexual, transgender, and queer (LGBTQ) visibility, stereotypes, and positive images, but ...
The work of cultural and political theorist Stuart Hall, a pioneer of Cultural Studies who passed away in 2014, remains more relevant than ever. In Stuart Hall Lives, scholars engage with Hall's most enduring essays, including -Encoding/Decoding- and -Notes on Deconstructing the Popular, - bringing them into the context of the 21st century. Different chapters consider resistant media consumers, online journalism, debates around the American Confederate flag and rainbow flags, the #OscarsSoWhite controversy, and contemporary moral panics. The book also includes Hall's...
The work of cultural and political theorist Stuart Hall, a pioneer of Cultural Studies who passed away in 2014, remains more relevant than ever. In...
