Become a customer-centric company by implementing smart process applications across your organization using Salesforce1 as a business operations platform.

The Salesforce1 platform is so rich with functionality, it's not easy to get a full understanding of what it can do for your company. Even if you are familiar Salesforce1, chances are you don't know what you don't know about the platform. If you are already a user of Salesforce1 and want to learn more about how you leverage your investment, or if you are new to the platform and want to get a comprehensive understanding of what it offers, this book is for you.

Many companies today find themselves at a crossroad: cloud computing and the consumerization of IT have raised the profile of their Shadow IT, wherein tech-savvy Millennials are taking the lead in building their own IT solutions, beyond the control and even knowledge of IT. Governance is non-existent, systems are inadequate and unsecured, and data silos are springing up all over the place. IT has three options available to it: try to shut it down; ignore it and hope it goes away; or take the lead in bringing it out of the shadows and into the light. This book provides a roadmap for option...